HTML is the basic scripting language to build a website. No matter how attractive and creative the design is, if it is not scripted and coded well, it will not be functional. Hence, it is essential to ensure that the code makes sense in order to avoid any ‘tag soup’, which may be caused by faulty HTML syntax and structure.
For successful brand building and enhanced internet visibility, we make it a point to code in semantic markup language in order to make the code comprehensible to crawlers and bots. Unless the crawlers understand the code, they will be unable to index your website successfully and your site will not rank well in search results.
Also, we make the most appropriate use of meta description tags and unique titles for each page, because otherwise the crawlers will assume that the content within the pages is similar to the rest and these pages will fail to get properly indexed.
Crawlers cannot read graphic images and flash files and only index text. Hence, we make sure that the use of images and pictures is adequate and not superfluous to ensure search engine optimization. We pay close attention to the source code formatting to create an SEO friendly website.