Responsive web design (RWD) is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes. A site designed with Responsive web design adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images and CSS3 media queries an extension of the @media rule.
Responsive web design has become more important as the amount of mobile traffic now accounts for more than half of total internet traffic. Therefore, Google announced Mobilegeddon in 2015, and started to boost the ratings of sites that are mobile friendly if the search was made from a mobile device.
Why responsive website design important for your business?
Focus on one website : Initially, mobile websites were offered to capture Smart phone users. That means that you build a website specifically for small screen viewers. This is a different version of the mainstream website. The creative Responsive website designers can provide you with a viewer friendly, easy to navigate website designed
Widespread Audience : Mobile online users do not have much patience for hard to use websites, they will just simply find another site that is easier to use and viewer friendly.
No Duplicate Content : Building different websites to accommodate different devices could also mean duplicated content. To resolve this, you will need to come up with different sets of content which can confuse your viewers.
Lower Costs : You only need to market, maintain and support one website that will work for all your customers, effectively cutting down on your operating costs.